Comfortable, casual and affordable pieces to help the everyday girl feel confident and extraordinary. That’s the goal of El Paso’s newest boutique, On Next Sunday.

Located in far east El Paso, On Next Sunday offers curated pieces of clothing and accessories for women. From dresses and jumpsuits to help upgrade your next Sunday best look to basic tees and jeans for a more casual look, On Next Sunday has it all.

After traveling to parts of South America and Europe, store owner Erika Williams was inspired by what the world had to offer and wanted to offer a worldly experience to women in El Paso.

“I love (El Paso) and I never want to leave, but traveling has been a big inspiration for the store,” Williams said. “There are so many options to shop outside of El Paso and on the east side there really aren’t any options.”

The name, On Next Sunday, came from a culmination of Williams’ favorite things and her love of dressing up on Sunday’s for church.

Williams, who was born and raised in El Paso and graduated from UTEP, started her online store about one year ago, but it came with its challenges.

While online shopping has seen a big increase across the nation over the past couple of years, Williams’ online store did not take off. She knew if she wanted to see growth, she needed to make more of an investment into her business and decided to open a store front.

The boutique’s store front, which has a clean bohemian look, has been opened for just four months and her store has already gained a big following on social media.

“It’s cool to see that people are interested and people have been so supportive about something different opening up on this side of town,” Williams said.

Now that more El Paso women are taking notice of the boutique—the online store has seen more traffic. Several online sales are from women who live on the west side.

That growth has led On Next Sunday to be nominated for The City Magazine’s Best Clothing Boutique.

On Next Sunday also offers products made by local entrepreneurs, like Good Morning Kiss skin care products and soon clothing from Desert People.

“It’s hard to get your foot in the door. I do try to invite (entrepreneurs) to set up their things here,” Williams said.

While the shopping experience is a big part of On Next Sunday, Williams also tries to offer classes and events that people in the community can come and participate in.

Recently, On Next Sunday held a candle making class hosted by Hippie Girl, a business that makes local skin care products. A sushi making class, hosted by local caterer The Sushi Girl, and a Lululemon popup event are schedule for the future.

“People (in El Paso) complain that there’s nothing to do here, so I try to bring (events) here that we can all enjoy,” Williams said.

On Next Sunday is located at 2106 N. Zaragoza. For more visit their website onnextsunday.com or their Instagram @onnextsunday.

Brianna Chavez may be reached at [email protected]