Ad with UTEP ties is nominated for an EMMY


Special to The Prospector

Claudia Flores, Reporter

A Telemundo KTDO-TV (Channel 48) advertisement campaign, based on a concept idea by the American Marketing Association (AMA) organization at UTEP was nominated for a Lone Star EMMY.

The campaign “ Yo Decido, Decision 2016” was nominated to the Community Service Award among 11 other competitors by The National Academy of Television Arts and Science Loan Star Chapter.

Ariely Medina, a senior with a double major in Marketing and Operations and Supply Chain Management, was one of the UTEP students to participate in the production of the campaign.

“My role was to design an advertising campaign to promote the hashtag ‘#YoDecido’ with the objective to increase Hispanic Millennial voter participation for the 2016 U.S. Presidential Election,” she said.

Medina said this project was a student branding campaign competition sponsored by Telemundo

The ad shows a Hispanic girl drawing her mother’s superpower and among those powers, the attention focuses on the importance of voting during election time.

The concept of “#YoDecido” was recreated on a national level.

Medina’s contribution was by designing several parts, such as the “#YoDecido” logo and a print creative poster for the campaign.

“I also worked on the story board and script for the campaign’s social media clip, television commercial, and radio spot,” Medina said.

She said how the message conveyed by the campaign can have a positive impact in the El Paso community since it promotes not only female empowerment and the importance of family values in society, but also the impact of voting.

“The theme of our campaign was based on superheroes because we believe that voting gives every member of our community the power to make a difference by making their voices heard” Medina said, “Therefore, we came up with the slogan ‘Vote! Wear your cape proudly.'”

The winners will be announced during the 15th annual Lone Star EMMY Awards ceremony on Nov. 11, 2017 in San Antonio, Texas.