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CEO of Spanish-language media company discusses Hispanic influence during Lecture

Michaela Roman
CEO of ImpreMedia and prominent Hispanic professional, Monica Lozano, speaks about Hispanic prevalence in various fields during a Tuesday Centennial Lecture.

CEO of ImpreMedia and prominent Hispanic professional, Monica Lozano, spoke about Hispanic prevalence in government, education and science and mathematic fields during a Tuesday Centennial Lecture.

ImpreMedia, a Spanish-language media company based in Los Angeles, owns several newspapers throughout the country.

“Spanish-language media has been here for more than 100 years to tell the story of a rise of the Latino population,” Lozano said. “The struggles, the diversity, the accomplishments, the set backs. It’s a unique perspective and insight that captures the richness of a growing Hispanic population.”

Lozano’s grandfather, Jose Navarro, began the company more than 100 years ago. Lozano became CEO after a career holding several editorial positions at La Opinión, one of ImpreMedia’s newspapers.

Lozano said the growth of the Hispanic population means a time of experimentation for media and content related to Hispanics should grow along with the community.

“This is a time of great opportunity because it will force us as a nation to do what we do best: to adapt, to be resilient, to be creative and entrepreneurial, to be open minded,” she said. “All the qualities that are inherent to our great American spirit.”

According to Lozano, one in every four children in the U.S. are of Hispanic descent, a reflection of what the future population will look like. She predicts that, though there is a decline in readership, the increasing minority population will drive up a demand for Hispanic related content in media.

Some prominent figures who attended the lecture were UTEP President Diana Natalicio, Mexico Bureau Chief for the Dallas Morning News, Alfredo Corchado, and Border Bureau Chief for Belo KHOU 11, Angela Kocherga.

Lozano also touched on what should be done with immigration reform.

“The status of the 11 million unauthorized immigrants living here must be resolved with a path to citizenship,” she said. “We know from experience that citizenship— by pledging allegiance—people engagement in civic life. We become a nation of one.”

Jasmine Aguilera may be reached at [email protected].

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About the Contributors
Jasmine Aguilera
Jasmine Aguilera, Editor-in-chief
Jasmine is a senior multimedia journalism major with a minor in anthropology. She began practicing journalism as a high school student when she joined the Tejano Tribune, El Paso Community College’s student newspaper. During her senior year she became the first ever high school student to become editor-in-chief of the Tribune. She moved on to join The Prospector team in the fall of 2011. Jasmine has covered national politics, immigration, poverty, human trafficking, refugees and more in her time holding various editorial positions at The Prospector and as an intern reporter at the Scripps Howard Foundation Wire and Gannett News Service, both in Washington, D.C. She aspires to become an international reporter and tell stories that do not receive the attention they deserve. Until then, she spends her time following the news and guiding a very talented team in reporting for a student audience and the El Paso community. She also enjoys a good book, art, music and the occasional Netflix binge (House of Cards and Breaking Bad remain her favorite).
Michaela Roman
Michaela Roman, Editor-in-Chief
Michaela is a Senior Digital Media Production major at The University of Texas at El Paso. As the Editor-in-Chief, and former Photo Editor of The Prospector, she has learned to stay organized, manage a staff of writers and photographers, meet deadlines, cover events and network with others. She also has freelance experience and a personal photography business. Michaela aspires to work as an editor for a large media outlet and one day go to graduate school to teach photojournalism.
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CEO of Spanish-language media company discusses Hispanic influence during Lecture